Alibaba Group’s Daraz assuaging Pakistani cricket lovers’ thirst

By Tahir Ali | Gwadar Pro Oct 22, 2021

ISLAMABAD, Oct 22 (Gwadar Pro)-Daraz, from Alibaba Group, brings Pakistanis together to watch the International Cricket Council (ICC) Men’s T-20 World Cup live on Daraz’s App for free.

Like the rest of the cricketing nations, the ICC Men’s T-20 World Cup is one of the most anticipated cricket events in Pakistan. The first round of the 16-nation tournament began in the United Arab Emirates and Oman on October 17 while the heavyweights of the game joined the Super 12 Stage of the tournament today (Saturday).

Cricket fans in Pakistan watch matches on small TV screens in their living rooms while some people visit malls, movie theaters and parks to watch crickets on large screens. The new emerging trend is to watch cricket matches on smartphones; and this trend is increasing day by day. However, cricket apps are not available for free in Pakistan and a user must subscribe to the app to avail the services.

Daraz, which is Pakistan’s leading e-commerce platform, brings the entire country together to watch cricket matches for free on their smartphone. Users are able to watch ICC Men’s T-20 World Cup matches from anywhere with a simple Daraz cricket app. Download the app and enjoy online cricket streaming with no subscription fees while no signup is required to access the live matches. Cricket lovers can find all matches available according to the schedule of the tournament.

In September 2021, Daraz launched its Daraz Live platform and introduced the concept of “shoppertainment”. Daraz aims to increase its customer base with the cricketing app, which has gained popularity amongst cricket loving Pakistanis.

“Cricket is the most watched sport in our country and we want all Pakistanis to follow cricket anywhere through their mobiles. Through this we are aiming to promote Daraz Live, which is our new live commerce technology where users can watch cricket and enjoy shopping at the same time,"Muhammad Ammar Hassan, Daraz’s Chief Marketing Officer said in a statement.

Daraz is the leading online marketplace in South Asia, empowering tens of thousands of sellers to connect with millions of customers. Daraz provides immediate and easy access to 50 million products in over 100 categories, delivering more than 6 million packages every month across the region.

In 2018, Daraz was acquired by Alibaba Group, and is proud to carry its part of the mission to “make it easy to do business anywhere in the era of the digital economy”. As part of the Alibaba ecosystem, Daraz leverages Alibaba’s global leadership and experience in technology, online commerce, mobile payments and logistics to drive growth in its markets.

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